Post Show

So, I survived the IWF show in Atlanta. As usual, it was a very long trip. We flew out on Thursday night, getting in around 11:00. When we got to the hotel, which we booked months and months in advance, we received “suites”. Actually, we got rooms set up for meetings with no beds in them! So, what else is a guy to do at 11:30 at night in a strange town with no bed? We went to the bar and shot some pool and drank beer for two hours. We all (six of us) ended up sleeping on cot sized roll-away beds! Nice.

Friday was the usual walking around for 8 or 9 hours, and then meeting in the lounge to discuss the day and the next plan of action. I specifically went to the third building of three, the hardware building, looking for very specific things like leveling feet and lighting and knobs and touch-up kits. Not all real exciting stuff, but hard to find, even for us.

I was so excited to find exactly what I had come for – a new lighting supplier. The guy makes solid metal casings with the new LED lamps, and will custom-make the wiring harnesses to our specifications!! These lamps were really, really nice stuff-- expensive, but nice. Best of all, it is all made in the US, in Miami, Florida no less. So, after finding this guy and spending an hour with him, I felt like I could just enjoy the show, which I did.

Another thing that I pursued was finding college contacts. At the IWF, they will often times have student furniture on display. Assorted colleges will have booths set up. This is sort of a recruiting practice. I met up with the Virginia Tech Wood program. We sponsored a student this summer from Tech, and it worked out well. He was a delight to have here. My hope is I can find the “next generation” craftsman to take over this thing in 20 years.

Friday night was a surreal adventure. I found myself at a Mai Tai restaurant with my partners and I being served smoked steak. And yes, back to the cot roll-away bed! Saturday was a follow up day, which it always has been. I took all my partners to show them the lighting find. We all agreed this was the thing……..winner, winner, chicken dinner! I was shown three specific machines that they were considering, and an AutoCAD based drawing program that we are considering implementing on the sales floors.

Out of time and out of energy, back to the airport we go. During our lunch/dinner, as a group we sorted out and designed a new dining chair to go with the new Linnaea collection. There is something bigger and almost magical about the trips my partners and I have taken over the years. Call it synergy, call it cohesiveness, I call it the cumulative brain power of 150 years of experience. This is what ultimately makes these trips worth doing for me.

The Show

I’m headed to Mecca, I’m going to see the Holy Grail, going to the show….. otherwise known as the International Woodworking Fair. For tool nuts, this is the pinnacle of shows. It’s something like two million square feet of tools, hardware, finishes, lumber, and pretty much everything you can imagine (and some you can’t) that has to do with woodworking. It’s crazy big, insane busy, and I love and hate it at the same time.

This is work. While it’s interesting, I will be walking around, sort of getting tugged in different directions for about 10 hours a day in Atlanta. It’s exhausting……and exciting. We have plans to pick up several machines and hand tools at this show, but you never really know what you’ll find. For Hardwood Artisans, we are sort of the biggest of the small fish in a really big pond. It is difficult to find the correct size and priced machines that work for us.

I am specifically going to the show to find a new lighting and electrical supplier. Now, this might not sound exciting to you, but for me, this is big fun. The lighting industry has gone through a lot of changes in the past few years, and in an effort to improve our product, I need better solutions. LED lights are becoming standard, power supplies with USB ports, and even very clever florescent lamps are evolving as the preferred solutions to the consumers needs.

The vendors take the time to hire all sorts of people to gain your attention. I’ve seen hired pool sharks, jugglers, impersonators, and actors at these events. Even Norm Abrams has been hired to sit and sign autographs and do picture op’s with the guests. What a freak show, not that I’m calling Norm a freak…..he’s our idol. I’ll let you know next week what happened at the show.